What is SEO?

SEO stands for “Search Engine Optimization.” It refers to the process of optimizing your website through on-page and off-page strategies to get organic traffic from search engines. The idea of SEO for business is quite straightforward – you want any prospect that’s looking for a solution you can offer, to land on your site and give you their money!

SEO for business, what is it & how does it work?

Having a business off the ground is one thing, but outfighting competitors in the market is another task altogether. In an era where the world is experiencing unprecedented evolution in tech, staying ahead requires that you use some clever digital marketing strategies. That is where SEO comes in, as it helps your site reach the top of the search engine in your niche hence landing you more clients. Now, what exactly is SEO, and how does it work to improve your business? Let us delve deeper into what you need to know about SEO.  


Most web traffic is usually driven through the search engines results page (SERP) and the beauty is that you can encourage Google that you’re the most relevant result for a query. That is why SEO is a marvelous way to grow your business – it is important to note that when potential clients often lookup solutions online before they can get to a site. It’s only possible that they will land on your site if you rank on the first page of Google. There is a saying that “the best place to hide a dead body is on page 2 of Google”. Yes, research has shown that the sites on the first page of Google take up a whopping 95% of search traffic. That is just one reason why you ought to strive to get your business to that first page of Google.

How long does SEO take?

By now, you might be curious to find out how long it will take your site to rank among the top searches. Frankly, SEO is something that takes effort and time. Think pretty much the same way you do when you start going to the gym. You can’t hit your targets within a day or two – you need months of consistency to build that muscle or lose weight.

It is essential to have an SEO strategy that is up to date with modern ranking algorithms – not shitty out-of-date methods that don’t. Go here if you want to read more on how long it takes.




Now that you know a thing or two about SEO let us look at ways this form of marketing can help grow your business. For starters, SEO enables you to intercept the targeted, organic search traffic that is relevant to your industry and redirect them to your site. A huge contributing factor to your ranking is providing quality content for your visitors. If you’re able to give valuable information for the visitor with easy to understand language – this will help you create genuine and continuous traffic to your site.

SEO also helps increase the visibility of your brand and create exposure. You might be good at what you do but you need more people seeing your skills, services or products. SEO is great at selling your brand to people who have not heard of you yet.

Moreover, SEO makes it easy to attract visitors to your site and convert them into paying customers. Again, visitors will land on your site from Google, where they can get the solutions they are looking for and increase your revenue – isn’t that what the goal is here? More conversions for your business.



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